This poster by Seymour Chwast was published in the 1967 issue of Pushpin magazine. The issue’s theme was faux travel posters, and Visit Dante’s Inferno was included as a folded insert.
The signature style and diverse body of work of Seymour Chwast (b. 1931) made him one of the defining voices of 1960s design and has cemented his reputation as one of America’s top contemporary designers. He is a founding partner and director of Pushpin, an irreverent artist-run periodical. His work has been seen in the New York Times, the New Yorker, the Wall Street Journal, Vanity Fair, and the Atlantic. You can even catch a glimpse of this very poster on the set of Mad Men’s final season.