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"There are three responses to a piece of design—yes, no, and WOW! Wow is the one to aim for." —Milton Glaser
Yes, No, WOW! presents the works of a like-minded group of six graphic designers who came together to form a firm that had a profound and lasting cultural impact. Push Pin Studios began as a loose collaboration among four Cooper Union graduates. Seymour Chwast, Milton Glaser, Reynold Ruffins, and Ed Sorel's first radical acts were to create tongue-in-cheek publications to promote their art and design to art directors in advertising and publishing. The Push Pin Almanack was a playful throwback to 19th-century advertising, employing antique type and techniques such as woodcut, cross-hatching, and other antiquated conventions of graphics for commerce.
The Almanack and its successor, the Push Pin Graphic, had an overwhelming reception almost immediately. The studio expanded to include many other artists including Paul Davis and James McMullan. Each artist offered new imagery, full of verve, irreverence, and inventiveness, liberating illustration and graphic design from the reigning culture of modernism. Push Pin Studios became an international phenomenon, changing the way America and the rest of the world experienced the upheaval of the second half of the 20th Century, influencing illustration and design for books and magazines, posters, murals, and even films. The courage of invention was the core of their impulse.
With humor, humanity, and optimism, Push Pin Studios inspired a revolutionary design environment whose impact can still be seen and felt today.
Written by April Gornik and Myrna Davis. Pulbished by by The Church Sag Harbor in 2024.
