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A print of Lubrificanti FIAT (FIAT Lubricants), 1934, by Marcello Nizzoli.
First created for FIAT by Marcello Nizzoli in 1925, this figure, known as “L’omino bianco” (the little white man) was a stylized version of one of the mechanics who accompanied professional drivers in races.
Nizzoli—best known as the chief designer of Olivetti typewriters—was a student of Futurism and greatly influenced by Fortunato Depero, whose style and love of blocky semi-human figures is clearly visible in Nizzoli’s work.
Measures 15.25 x 11 inches. Ships rolled.
Image provided by Fondazione Massimo e Sonia Cirulli Collection, Bologna.
