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A print of Bel Paese, 1932, by R.F. Quillio (Carlo Pandolfi).
Carlo Pandolfi used many pseudonyms, including the one with which he signed this poster, representing a graphic bridge between semi-abstract Futurism and the more elegant art of the late 19th century. In it, the long, leading arm of the waiter draws the viewer’s attention past the woman—whose face is rendered in the style of an Art Deco Leonardo da Vinci model—to the large block of Galbani’s Bel Paese cheese.
Bel Paese means “beautiful country,” and the label leaves no question about which country the company is referring to: an arrow-like slice cuts straight into the center of Italy on the map. The packaging also features a portrait of the Italian geologist Antonio Stoppani, whose treatise on the Italian land—Il Bel Paese—gave the cheese its name.
Measures 15.25 x 11 inches. Ships rolled.
Image provided by Fondazione Massimo e Sonia Cirulli Collection, Bologna.
