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Thanks to their social effectiveness, posters have always been an ideal vehicle for addressing global and urgent ethical appeals to the populace. While posters designed by artists tend to reflect a desire to enlighten and inform, posters for human rights and environmental organizations and relief agencies are direct attempts to stir individuals into action. In recent years, however, commercial enterprises have also discovered social and ecological engagement as a marketing tool with which to cultivate their image. This volume illuminates the broad range of visual strategies and the rhetorical communication in posters that urge us to take responsibility for humanity and the planet.
Edited by Bettina Richter with an essay by Sønke Gau and Katharina Schlieben. Published by Museum für Gestaltung Zürich with Lars Müller in 2009. Paperback, measures 9.5 x 6.5 inches, 96 pages. ISBN 9783037781746
