E. McKnight Kauffer: The Artist in Advertising

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E. McKnight Kauffer was a pioneering figure who transformed the field of graphic design between the World Wars. He drew upon the emerging visual languages of Cubism, Vorticism, and Surrealism to create a modern graphic style that shaped the development of commercial art. Through collaborations with his avant-garde peers in art, literature, and design, including the Bloomsbury Group, Marion Dorn, T.S. Eliot, Langston Hughes, Aldous Huxley, and Man Ray, Kauffer expanded the scope and impact of his field.

This groundbreaking publication is the first to address the full range of Kauffer's career, from sophisticated designs for major clients, to book covers, rugs, costumes, and stage sets. An interdisciplinary group of authors offer critical perspectives on the cultural context of Kauffer's work, bringing new attention to the designer's depictions of race, gender, and global politics.

Edited by Caitlin Condell and Emily M Orr. Published by Cooper Hewitt, Smithsonian Design Museum, in 2020. Hardcover, measures 11.8 x 9 x 1.3 inches, 276 pages. ISBN 9780847867745

 

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