All-American Ads of the 2000s

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In the aughts, geekdom was the new rock’n’roll, Pokémon and PS2 kept the kids busy, a website called Amazon had just turned a profit and social media was beginning its bid for world domination. Savor a decade’s worth of magazine ads for food, alcohol, travel, auto, fashion, and beauty, fed to a tech-hungry but increasingly anxious post 9/11 nation.

Featuring 10 chapters covering the full range of advertising, from food and fashion to entertainment, business, travel, and automobiles—with special mentions for the worst as well as the best—All-American Ads of the 2000s captures a time when ads still had the power to sell products and dreams in the millions, but mirrored a nation in the midst of profound transition.

Edited by Steven Heller and Jim Heimann. Published by Taschen in 2025. Hardcover, measures 10 x 7.7 inches, 640 pages. ISBN 9783836568029

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