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The 80s are considered a turning point in advertising. With cell phones just around the corner and the death of print in the air, advertisers were still devoting substantial dollars to some of the most outrageous, flamboyant, and successful ads of the 20th century.
The "greed is good" mantra on Wall Street spawned the power-dressing, exercise-obsessed "Me Generation" of Yuppies. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik's cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all.
Edited by Jim Heimann. Published by Taschen in 2022. Hardcover, measures 10.4 x 8.1 x 1.9 inches, 640 pages. ISBN 9783836588614
