| Availability: | In stock |
A sheet of vinyl stickers featuring Lefor-Openo postcard designs from 1961.
The posters of postwar France rarely made plain its daunting economic challenges. Instead, advertising focused on producing bright, optimistic images that saturated streets with cute rather than with chaos. This trend was epitomized by a female design team known as Lefor-Openo (Marie-Claire Lefort and Marie-Francine Oppeneau), whose signature upbeat, cartoonish characters would become emblematic of French mid-century commercial and political advertising.
By the early 1960s, Lefor-Openo’s designs had taken a decidedly Pop-infused turn, showing more young, modern couples and fun, flirty women participating in cheeky scenarios to sell a mood. Their illustrations were so popular that they began creating commercial products ranging from postcards to housewares, each featuring their signature spunky female protagonist.
Manufactured for Poster House by Busy Beaver Button Co. Sheet measures 10 x 8 inches. 13 stickers, each measures 2.5 x 2 inches.
© Estates of Marie-Claire Lefort and Marie-Francine Oppeneau, All Rights Reserved.
