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A 3D-effect acrylic magnet based on General Dynamics/Hydrodynamics, 1955, by Erik Nitsche.
In 1955 General Dynamics hired Swiss designer Erik Nitsche as its in-house art director. His first major task was to develop a marketing campaign that reinforced General Dynamics as a leader in the defense industry while emphasizing its position at the forefront of scientific developments promoting international peace and prosperity. Nitsche's designs for General Dynamics became landmark works in graphic design history, merging sleek modernism with abstractions reflecting the complexities of science.
One of Nitsche’s most famous designs, this image depicts the USS Nautilus, the first nuclear-powered submarine, emerging from an oversized nautilus shell with a small globe at its center. As this ancient shell has often symbolized the dawn of life on earth, the subtext of the design is that the submarine represents the next evolutionary phase of humanity.
Measures 3 x 2 inches.