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In 1955 General Dynamics hired Swiss designer Erik Nitsche as its in-house art director. His first major task was to develop a marketing campaign that reinforced General Dynamics as a leader in the defense industry while emphasizing its position at the forefront of scientific developments promoting international peace and prosperity. Nitsche's designs for General Dynamics became landmark works in graphic design history, merging sleek modernism with abstractions reflecting the complexities of science.
This set of 23 postcards includes Nitsche's complete 1955, 1956, and 1957 poster series, as well as a selection of later works from 1958 and 1960.
Printed on 130lb Super smooth Cougar Bright White. Each postcard measures 5.5 x 4 inches.
