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The posters Dorothy Waugh created for the National Park Service between 1934 and 1936 mark a turning point in American graphic design and advertising history. Previous posters for National Parks were mainly created by railroad companies, but Waugh advocated for the government to produce its own campaign with a modernist bent. The resulting series of posters, at once avant-garde and accessible, put Waugh at the forefront of the government’s increasingly expansive presence in American visual culture.
The set includes:
National Parks/The Adventures of Today Are the Memories of Tomorrow, 1934
The Lure of the National Parks, 1934
National Parks/Where the Deer and the Antelope Play, 1934
National Parks/Mystery Veils the Desert, 1934
National Parks/Life at Its Best, 1934
National Parks/Winter Sports, 1935
National and State Parks, 1936
State Parks for Recreation, 1936
State Parks [Grilling], 1936
State Parks [Year-Round Recreation], 1936
Historic National Parks and Monuments, 1935
National Parks and Monuments/Pueblos of the Southwest, 1935
Save Our Wildlife [Trumpeter Swan], 1935
Printed on 130lb Super smooth Cougar Bright White. Postcards measure 5.5 x 4 inches.