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A print of National Parks/The Adventures of Today Are the Memories of Tomorrow, 1934, by Dorothy Waugh.
The posters Dorothy Waugh created for the National Park Service between 1934 and 1936 mark a turning point in American graphic design and advertising history. Previous posters for National Parks were mainly created by railroad companies, but Waugh advocated for the government to produce its own campaign with a modernist bent. The resulting series of posters, at once avant-garde and accessible, put Waugh at the forefront of the government’s increasingly expansive presence in American visual culture.
Waugh’s composition is largely abstract and does not represent an identifiable location. The text presents a poetic message and Waugh’s choice of yellow for the water and sky, along with the framing device of staggered black bars, leans toward the avant-garde.
Measures 15.25 x 11 inches. Ships rolled.
