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A magnet featuring Chocolat Klaus, 1903, by Leonetto Cappiello.
Leonetto Cappiello is known as the “Father of Modern Advertising” in part for his innovation in designing lively compositions full of movement and color offset by flat, saturated backgrounds. This poster for a chocolate brand is especially important as it introduced the concept of a mascot to advertising. Rather than show the product, Cappiello chose to present a distinctive image of a woman riding a red horse. This was so novel that people soon began to ask for the chocolate by describing the image rather than mentioning the brand’s name.
Read more about our Poster History Timeline on the Poster House blog.
Measures 3.5 x 2.5 inches.
