| Availability: | In stock |
A magnet featuring Cachou Lajaunie, 1920, by Leonetto Cappiello.
This is one of several posters designed by Cappiello for Cachou Lajaunie, a company that sold black pastilles intended to freshen the breath and improve dental health. They were developed in Toulouse in 1880 by a pharmacist named Leon Lajaunie and marketed to smokers, chauffeurs, and cyclists. Cappiello, "The Father of Modern Advertising," sets a vividly dressed lady languidly smoking a cigarette against a simple, dark ground. She holds in her left hand a yellow tin of Cachou Lajaunie.
Read more about Cappiello posters in our collection on the Poster House blog.
Measures 3.5 x 2.5 inches.
