| Availability: | In stock |
This hardcover journal features Cachou Lajaunie, 1920, by Leonetto Cappiello.
This is one of several posters designed by Cappiello for Cachou Lajaunie, a company that sold black pastilles intended to freshen the breath and improve dental health. They were developed in Toulouse in 1880 by a pharmacist named Leon Lajaunie and marketed to smokers, chauffeurs, and cyclists. Cappiello, "The Father of Modern Advertising," sets a vividly dressed lady languidly smoking a cigarette against a simple, dark ground. She holds in her left hand a yellow tin of Cachou Lajaunie.
Read more about Cappiello posters in our collection on the Poster House blog.
Hard bound with soft-touch laminate cover. Measures 6 x 4.5 inches, 100 lined sheets of ivory paper.
