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In this comprehensive yet concise guide, Richard Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.
A History of Brands is more than just a history book; it’s an illuminating look at the forces that have shaped modern commerce and consumer culture. Shear’s expertise and engaging storytelling make this a must-read for anyone interested in the intersection of business, culture, and history. Whether you’re looking to understand the origins of your favorite brands or seeking inspiration for your own brand strategy, this book offers invaluable perspectives.
Written by Richard Shear with a foreword by Debbie Millman. Published by School of Visual Arts with Rockport Publishers in 2025. Series edited by Mark Kingsley. Hardcover, measures 9 x 6 inches, 160 pages. ISBN 9780760395172
