A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals his tips on getting a job in advertising, choosing an agency for your product, advertising secrets that work, and much more.
Written by David Ogilvy. Published by Vintage in 1985. Paperback, measures 9 x 7 inches, 224 pages. ISBN 9780394729039