The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer clear, thoughtful insights into consumer psychology, media, audience targeting, creativity, and design. Written with an advertising executive with over 15 years of experience, 101 Things I Learned in Advertising School will appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking for ways to increase awareness of their brand.
Written by Tracy Arrington and Matthew Frederick. Published by Crown in 2018. Hardcover, measures 5.3 x 7.3 x 1.1 inches, 216 pages. ISBN 9780451496713