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This 3D-effect acrylic magnet features National Parks/Where the Deer and the Antelope Play, 1934, by Dorothy Waugh.
The posters Dorothy Waugh created for the National Park Service between 1934 and 1936 mark a turning point in American graphic design and advertising history. Previous posters for National Parks were mainly created by railroad companies, but Waugh advocated for the government to produce its own campaign with a modernist bent. The resulting series of posters, at once avant-garde and accessible, put Waugh at the forefront of the government’s increasingly expansive presence in American visual culture.
The campaign also highlighted three key aspects of parks tourism: engagement with nature, recreation, and culture. Here, nature is ascendant as a deer roams undisturbed in an unadulterated landscape. The subtext is that the preservation of nature is compatible with parks tourism.
Measures 3 x 2 inches.