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A print of General Dynamics/Servodynamics, 1956, by Erik Nitsche.
In 1955 General Dynamics hired Swiss designer Erik Nitsche as its in-house art director. His first major task was to develop a marketing campaign that reinforced General Dynamics as a leader in the defense industry while emphasizing its position at the forefront of scientific developments promoting international peace and prosperity. Nitsche's designs for General Dynamics became landmark works in graphic design history, merging sleek modernism with abstractions reflecting the complexities of science.
Servomechanisms (here, embodied by servodynamics) are systems that allow for real-time feedback to influence their output, typically used to control the movement of an object. They are considered an early form of computing technoalogy. Nuclear reactors are highly sensitive and require finely tuned systems that can react quickly to fluctuations in temperature and other potentially devastating issues. General Dynamics’s servo division helped engineer such technology to prevent errors in power plants.
Measures 15.25 x 11 inches. Ships rolled.