| Availability: | In stock |
A print of Rural Electrification Administration, 1939, by Lester Beall.
In May 1935, President Roosevelt created the Rural Electrification Administration managed by the Department of Agriculture. Its sole goal was to bring affordable electricity to rural areas in America. A year later, Congress passed the Rural Electrification Act, allowing the government to provide loans to fund large construction projects such as power plants and electricity in single-family homes.
In 1937, Bill Phillips, one of the information officers for the Department of Agriculture, recognized that the REA needed a promotional campaign. He was introduced to Lester Beall through a mutual acquaintance in the advertising world. Beall’s subsequent 1939 and 1941 series of posters for the REA demonstrate an even more advanced understanding of modern design, deftly incorporating photomontage with silkscreened graphics.
Measures 15.25 x 11 inches. Ships rolled.
