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For more than 130 years, pasta has been marketed not just as food, but as a feeling—of comfort, pleasure, abundance, and belonging. Featuring a wide-ranging selection of posters, the book follows the visual history of pasta advertising and shows how graphic design helped turn an everyday staple into a cultural touchstone.
Spanning the late 19th century to the present and ranging from Italy to France, Switzerland, Germany, and beyond, this exploration of pasta marketing brings together imagery shaped by Belle Époque exuberance, New Objectivity, Socialist Realism, Swiss graphic design, postwar modernism, and contemporary illustration.
Wheat fields, hens and eggs, theatrical figures, playful caricatures, bold typography, and surreal humor recur as visual motifs, showing how artists and designers used iconography, color, and wit to capture attention in the street and on the wall.
Written by Linus Rapp. Published by Prestel in 2026. Hardcover, measures 12.1 x 8.9 x 0.6 inches, 112 pages. ISBN 9783791394633
