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A print of General Dynamics/Nucleodynamics, 1955, by Erik Nitsche.
In 1955 General Dynamics hired Swiss designer Erik Nitsche as its in-house art director. His first major task was to develop a marketing campaign that reinforced General Dynamics as a leader in the defense industry while emphasizing its position at the forefront of scientific developments promoting international peace and prosperity. Nitsche's designs for General Dynamics became landmark works in graphic design history, merging sleek modernism with abstractions reflecting the complexities of science.
Here, Nitsche uses an array of colorful squares to create an abstract rendering of radioisotopes (radioactive elements used in medicine to both detect and treat a variety of maladies) that illustrate the potential of nucleodynamics. He includes a photograph of two surgeons at work to underscore the medical benefits of nuclear science.
Measures 15.25 x 11 inches. Ships rolled.