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Louise Fili is one of the most iconic graphic designers of our time. In 100 Logos A to Z, she collects her favorites among the brand designs created in her unique and distinctive style. Encompassing brand identities from restaurants to vineyards, publishers to jewelers, coffee roasters to gelato makers, Fili's playful, elegant, and whimsical designs showcase her expertise and mastery of typographic forms.
Each logo is paired with a caption exploring the design’s influences and processes. Readers can see how acclaimed clients like Sarabeth's, Tate's Bake Shop, Jean-Georges Vongerichten, Tiffany & Co., and well-known Manhattan restaurants including Via Carota, Pisellino, The Mermaid Inn, Claudette, and Pearl Oyster Bar collaborate with Fili to incorporate her incredible signature style into their branding.
Written by Louise Fili. Published by Princeton Architectural Press in 2025. Paperback, measures 6.3 x 4.8 inches, 208 pages. ISBN 9781797236087
