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This book is a social history of logos, from corporate branding to appropriation. It chronicles the untold story in which logos take on a life of their own, moving away from corporate identity manuals and brand guidelines. Tracing the graphic influence of logos on memes, counterfeits, protests, fashion, pop culture, or counterculture more broadly, this book calls for a new understanding of logos. Logo in Real Life archives and studies the artifacts that symbolize the history of graphic design—namely, logos, logotypes, brands, marks, trademarks—investigating their informal circulation and exploring the consequences of their existence in the lived environment.
Written by Michele Galluzo, with a foreword by Briar Levit. Published by Set Margins' in 2026. Paperback, measures 7 x 4.5 inches, 280 pages. ISBN 9789083579597
