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The posters of postwar France rarely made plain its daunting economic challenges. Instead, advertising focused on producing bright, optimistic images that saturated streets with cute rather than with chaos. This trend was epitomized by a female design team known as Lefor-Openo (Marie-Claire Lefort and Marie-Francine Oppeneau), whose signature upbeat, cartoonish characters would become emblematic of French mid-century commercial and political advertising.
This pack of 21 postcards includes:
Loterie nationale, 1955
Loterie nationale, 1955
Milliat Frères Circus, 1957
Concours agricole, c. 1958
Vichy, c. 1958
Oui à la France, 1958
Dites oui, 1958
Rente 3,5%, 1958
Fête des mères, 1958
L'eau chaude électrique, 1958
Réfrigérateur, 1959
J'ai une machine à laver, 1959
Loterie nationale, 1959
Babette s'en va-t-en guerre, 1959
Superbagnères, c. 1960
Fête des pères, c. 1960
Gitanes, 1961
Kelvinator, 1961
Noel 62, 1962
Laissez-moi grandir, 1965
Ballets historiques du Marais, c. 1967
Printed on 130lb Super smooth Cougar Bright White. Various measurements, some postcards may require additional postage.
© Estates of Marie-Claire Lefort and Marie-Francine Oppeneau, All Rights Reserved.
