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Going anywhere nice? By coach, cruise or even Concorde? Holiday Exotica will take you on a globe-trotting tour of vintage holiday brochures. This first-ever visual guide to how we once satisfied our wanderlust, both at home and abroad, travels alphabetically from Africa and Australia to the United States and Yugoslavia, with excursions to Bognor Regis, Belfast and all points in between.
Exchanging everyday drizzle and drudgery for exotic cocktails and beach loungers, these rare, nostalgic brochures reflect our shifting attitudes to tourism in the pre-internet era, when travelers were lured by designs promising a jet-set paradise with perfect weather.
Discover how holidays were marketed to an eager postwar public—where Berlin is “worth a trip” and the clouds look curiously ominous at the Hotel New Hiroshima in Japan. Jump in the car and take a groovy 1960s motoring vacation across Italy, where cosmopolitan ancient civilizations might broaden your mind. Or relax at a 1970s Pontins, alongside hundreds of your fellow sunworshippers and their kids. So, pack your suitcase because you’re booked for two weeks of all-inclusive sun (catching rays in Benidorm), sand (between your toes in Jamaica) and seasickness (a day trip to France on a Sealink ferry).
By Jonny Trunk, edited by Damon Murray and Stephen Sorrell. Published by FUEL in 2026. Paperback, measures 8.7 x 7.2 inches, 224 pages. ISBN 9781068294624
