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A die-cut sticker featuring a detail of General Dynamics/First Step Into Space, 1957, by Erik Nitsche.
In 1955 General Dynamics hired Swiss designer Erik Nitsche as its in-house art director. His first major task was to develop a marketing campaign that reinforced General Dynamics as a leader in the defense industry while emphasizing its position at the forefront of scientific developments promoting international peace and prosperity. Nitsche's designs for General Dynamics became landmark works in graphic design history, merging sleek modernism with abstractions reflecting the complexities of science.
This design depicts an aerofoil, a cross-section of the wing of an airplane, being tested in a wind tunnel to determine whether or not it is properly aerodynamic. As General Dynamics owned Canadair and Convair in the 1950s, aviation development was a key component of its business.
Manufactured by Busy Beaver Button Co. Measures 3 x 2.5 inches.