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A print of General Dynamics/Convair, 1960, by Erik Nitsche.
In 1955 General Dynamics hired Swiss designer Erik Nitsche as its in-house art director. His first major task was to develop a marketing campaign that reinforced General Dynamics as a leader in the defense industry while emphasizing its position at the forefront of scientific developments promoting international peace and prosperity. Nitsche's designs for General Dynamics became landmark works in graphic design history, merging sleek modernism with abstractions reflecting the complexities of science.
By 1960 Nitsche produced more simplified designs for General Dynamics, showcasing the company’s desired impact on the world. In a poster for its subsidiary, Convair, the 880 plane is shown traversing the globe, multicolored lines indicating the many places it will serve.
Measures 15.25 x 11 inches. Ships rolled.
