Poster Collection 28: Herbert Leupin

Availability: In stock

Marking the centenary of his birth, the Poster Collection series devotes its latest edition to the popular Swiss poster designer Herbert Leupin. Primarily conceiving posters for consumer goods, for many years Leupin created advertising for products as diverse as the soft drink Pepita, charcuterie from Grossmetzgerei Bell, and Roth-Händle cigarettes. He helped these and many other companies develop their own brand identity and a recognizable presence in public space. In doing so, he struck the right balance between old-school artist’s posters and a methodology for a successful publicity strategy — and thus bridged the increasingly wide divide between art, graphic design, and advertising.*

 

*description from Lars Müller Publishers

 

edited by Bettina Richter

published by Lars Müller Publishers

0 stars based on 0 reviews

Poster House is closed due to COVID-19.
For virtual programming, check back with us at

Instagram
Covid-19 Chinatown Stories
#CombatCovid: PSAs in NYC