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Marking the centenary of his birth, this volume honors the iconic Swiss poster designer Herbert Leupin (1916–1999). Primarily conceiving posters for consumer goods, Leupin created advertising for products as diverse as the soft drink Pepita, charcuterie from Grossmetzgerei Bell, and Roth-Händle cigarettes. He helped these and many other companies develop their own brand identity and a recognizable presence in public space. In doing so, he struck the right balance between old-school artist’s posters and a methodology for a successful publicity strategy – thus bridging the increasingly wide divide between art, graphic design, and advertising.
Edited by Bettina Richter with an essay by Hermann Strittmatter. Published by Museum für Gestaltung Zürich with Lars Müller in 2016. Paperback, measures 9.5 x 6.5 inches, 80 pages. ISBN 9783037785065
