Mad for Ads: How Advertising Gets (and Stays) in Our Heads

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For children growing up in an advertising-saturated world, here is an eye-opening explanation of what advertising is, how it works, and why it matters. Mad for Ads covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behavior, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. Along the way, there's information about the strategies that advertisers use to influence their audience, as well as valuable background on how digital technology allows companies to track people and what that means for privacy. It's a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find.

Award-winning author Erica Fyvie has geared this vital, comprehensive, and entertaining look at advertising to children who are just beginning to notice and be swayed by brands. By building media literacy and promoting critical thinking about all kinds of marketing tools, from in-game ads to social media “kid influencers,” the book empowers readers to analyze and respond to what they see every day. Relevant, child-friendly language, examples, and bold and humorous illustrations by Ian Turner keep the pages lively and interesting.

Written by Erica Fyvie, illustrated by Ian Turner. Published by Kids Can Press in 2021. Hardcover, measures 10 x 8 inches, 64 pages. ISBN 9781525301315

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