| Availability: | In stock |
Our official exhibition poster for Just Frame It: How Nike Turned Sports Stars into Superheroes on view at Poster House from September 26, 2024–February 23, 2025.
For a handful of decades at the end of the last century, one of the most popular ways for a superstar professional athlete to cement their iconic status was to have their persona memorialized on a Nike poster. It became a right of passage, and the posters’ popularity peaked as the Nike brand ascended to the pinnacle of its industry. In an age where athletes’ images are much more accessible and down to earth, these posters may seem quaint—but they’re also larger-than-life and undeniably entertaining, just like the stars they depict. Chronicling the many professional sports promoted by Nike, from basketball and football to tennis and golf, as well as the myriad athletes who worked with the brand, this exhibition curated by Adam Howard showcases how one company paved the way for modern sports advertising.
Poster design by Ola Baldych. Offset Lithography on Mohawk Loop Antique Vellum Snow 80C (216 GSM). Measures 24 x 18 inches. Ships rolled.
Paper donated by Mohawk. Mohawk has been making print more beautiful, effective, and memorable since 1931.
