In this collection of 20th-century alcohol and tobacco ads, see how the marketing of these products spanned from the elegant to the offbeat. Each era’s ads are captured with images that were once icons, from the Marlboro Man to Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as confirmed by the wildly successful Absolut vodka campaign. Even doctors contributed to this advertising culture, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.
Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.
Edited by Jim Heimann and Steven Heller. Published by Taschen in 2023. Hardcover, measures 8.5 x 6.1 inches, 464 pages. ISBN 9783836593717