Our Poster House Subway Station Magnets are the perfect reminder of your visit to our museum, and of how you got there.
The color-coding system of the Metropolitan Transportation Authority dates back to the mid ’60s, when the city was experiencing an economic downturn and people were staying out of the disorganized, run-down subway. To give the system a fresh, user-friendly look, the Transit Authority turned to graphic designers Massimo Vignelli, from Italy, and Bob Noorda, from the Netherlands. Both designers were proponents of the popular “Swiss” style that featured solid, bright colors, simple illustrations, typographic grids, and the sans serif font Helvetica. These two designers created the MTA design manual that formed the basis of what we see today.