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Posters circulated in Japan simultaneously with the country’s swift reconstruction and economic revival after WWII. If the first generation of poster designers was mostly guided by western modernism, searching for a universal and functional way of communication, the following generations from the 1970s onwards increasingly drew on their own pictorial tradition and maintained marked individual approaches. This was not least a reaction to the west’s fascination with a poster culture with very different parameters and arguments. Until today, the Japanese poster functions most notably as a highly aesthetic image advertisement and indoor medium, presupposing the conception of the designer as an artist.

Published by Museum für Gestaltung Zürich in 2014. Paperback, measures 9.4 x 6.5 x 0.3 inches. ISBN 9783037784228

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