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This enamel keychain features Leonetto Cappiello’s 1903 design for Chocolat Klaus of a woman in a green dress riding a red horse. The design was so striking and memorable that the company chose to use it as its logo after the initial release of the poster.
Leonetto Cappiello (1875–1942) is commonly known as the father of modern advertising. His posters were incredibly popular alongside those of his contemporaries, including Henri de Toulouse-Lautrec, Jules Chéret, and Alphonse Mucha. However, he developed his own unique style that emphasized the graphic nature of printmaking, as opposed to the more painterly visuals found in most Art Nouveau posters. His signature style in his poster art uses a dark background so that the primary subject matter could “pop” with unconventional colors.